We are now poised to roll systemwide and Rob is just the leader I want on my team to help us reinvent the system and the overall family-buffet category.”Ĭrews’ responsibilities will include overseeing advertising, merchandising, media buying, consumer insights, research, decor and concept work, new product development, as well as promotions, public relations, and field and local store marketing.Ĭrews brings to Ovation Brands more than 20 years of consumer marketing experience. “Since 2013, Ovation Brands has been in a reinvention phase with updates to our food, service and decor in several key markets. “Rob has a proven track record of reinvigorating legacy brands,” Wedo said. He will report to Anthony Wedo, Chief Executive Officer.
#ANTHONY WEDO OVATION BRANDS PLUS#
In this role, Crews will oversee a team of in-house professionals, plus outside agencies responsible for all marketing, advertising and brand management for the entire Ovation Brands portfolio with a particular focus on reinvention efforts underway in the Ryan’s ®, Old Country Buffet ® and Hometown ® Buffet concepts.
#ANTHONY WEDO OVATION BRANDS FULL#
The full article from the 88th CHART conference can be viewed here.Greer, SC ( ) Ovation ® Brands proudly announced today the appointment of seasoned marketing executive Robert “Rob” Crews as Senior Vice President of Marketing. “Training is the magic around the reinvention of Ovation Brands,” he declared. Wedo went on to encourage each team member to take charge of their training, and to ask managers and teammates for insight on how they can make a difference in their day-to-day functions and then set out to perfect those skills. “The correlation with guest engagement and increased spending is a direct result of great training.” “The cadence and consistency of training creates guest service that transcends,” he stated. Be everywhere.”Ĭascone stressed that guests are more empowered with data and information than ever before, creating higher expectations for service standards. “Demand a seat at the executive table as well as the break room. “As trainers, you play an ever increasing role in building not only the expert knowledge within our organizations but you also help set the tone for cultural inspiration,” he said. Kinsell echoed the need for training to be “just-in-time”, at the right place, and at the right cost. Help create the environment where employees not only demand training but also demand that everyone around look for ways to build training and performance metrics into every aspect of the guest experience.”
“We need you as our training leadership to help us create a culture where everyone has ‘trainer’ in their job description.
“The why is more important than the how,” said Anthony Wedo. Anthony Wedo, CEO, Ovation Brands, Kirk Kinsell, President, The Americas, InterContinental Hotels Group, and Michael Cascone, President & COO, Forbes Travel Guide, joined moderator Ron Ruggless, Southwest Bureau Chief, Nation’s Restaurant News, in a candid discussion about how trainers can and need to be key change agents in the hospitality industry.
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